Baggu

For my Digital Advertising class I created an integrated digital campaign for the lifestyle brand Baggu.

BAGGU was created in 2007 to fill the need for a reusable bag that was functional, affordable, and pleasant to look at. This led to the creation of the Standard Baggu, a reusable tote made from ripstop nylon material.

The objective for my campaign is to raise awareness of the BAGGU brand by creating and releasing a mobile app, featuring an in app exclusive mobile offer for consumers. Creating an app will facilitate interaction between consumers and my brand.

My campaign will use the hashtag #bagguinuse and will feature consumers showing off their in app exclusive Baggu products in order to promote the mobile app launch across Baggu’s existing social media platforms. The effectiveness of the promotion will be measured using quantifiable data of the number of posts made using the hashtag.